Social media: no secret weapon for promoting educational choices with favorable labour market prospects

The mismatch between labour demand and supply results in labour market shortages across different fields, such as technology, healthcare, and education. Excess demand leads to staff shortages, which in turn cause production delays and hinder economic growth. Major societal needs, including the rising demand for healthcare and the energy transition, may therefore come under pressure. Thus, improving the match between education and the labour market is crucial. This requires insight into how students make educational choices and how these processes may be influenced, so that more students opt for programs with strong labour market prospects. Given that social media are an integral part of students’ lives and may play an important role in educational decision-making, this study pays particular attention to the role of social media in this process.

Jaar van uitgave:

2025

Auteurs:

Arie Gelderblom
Fabian Dekker
Yvonne Prince
Arie-Jan van der Toorn

Onderzoeksproject:

Beïnvloeding kansrijke studiekeuzes door leerlingen

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